At Home Spa Vacations
When you own a spa in troubling financial times, you may be having a hard time getting clients to step through the door. Now that the economy has been hit hard, you may want to promote your spa as a place to go during your client’s next “staycation”.
Staycations are the newest thing when it comes having a cheap vacation. Instead of traveling, people stay at home and do fun things in their own home town. They save on the costs of travel as well as hotel rooms and can afford to do things that they would not be able to do otherwise.
Promoting your spa as a staycation destination is an important part of business this year. You need to know a few simple tips to be able to market your spa for at home vacationers.
1. Send an invitation either by email or through snail mail to enjoy your spa as a place to go on the staycation. You can promote special spa packages through this invitation or even offer a discount for groups.
2. Be green. Let your clients know that by vacationing at home, they are helping to save the environment and keeping the planet green. At this time, you may want to mention any of the things that you are doing at the spa to make your business a green one.
3. Talk to the neighbors. Consult with other local business owners to put together a package of staycation activities. You might want to include restaurant meals, spa treatments and movie or museum tickets. This is a great way to get other businesses involved with your spa and a wonderful way to market to your local clients.
4. Choose your destination. You might consider redecorating your spa to fit a certain vacation destination theme. You may want to market your spa staycation as “the beach at home” and redecorate accordingly. Having a different destination each month is also a good idea!
5. Advertise. Take out an ad in the local newspaper or utilize ads on TV and radio. You will want to promote your spa as a place to go while vacationing at home and promote any special destinations or packages you may be offering.
Make sure that each time a new client signs in to the spa, you get their email address. A good email client list is one of the cheapest and effective ways that you can advertise. Send out no more than one email a month and make sure that you provide a way for your clients to opt out of the email list is they no longer want to continue hearing from you.
In addition to email marketing, it is wise to invest in a nice looking and effective website for your spa. Hire someone locally to do the job. Make sure that you include your entire spa menu on the website, as well as prices, a FAQ and directions and contact information for the spa.
For more tips on marketing your spa, visit: http://www.openingaspa.net.
For more tips on marketing your spa, visit: http://www.openingaspa.net.
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